ABOUT

The most meaningful experiences bring us closer - to a place, to other people, and to ourselves.

I’m Alexandra Voropei, a Tuscany Experience Designer & Host based in Siena. I create and host experiences that bring together the beauty and culture of Tuscany with wellbeing, human connection and the simple pleasure of slowing down.

Many paths. One direction.

My work today grew from several worlds that were once separate parts of my life.

I spent many years working professionally with wine, developing a deep appreciation for the way a place can be understood through its landscape, food, people and traditions. Travel and hospitality became a natural extension of that world - and so did the pleasure of sharing what I knew with others.

Alongside it, another path was unfolding. For years I explored personal development, mindfulness and different approaches to working with people and groups. I trained in coaching and facilitation, participated in and later helped create retreats, and eventually discovered sound healing - a practice that became an important part of both my work and my own way of slowing down and listening.

Moving from Ukraine to Tuscany brought these different parts of my experience into the same place. What had once seemed like separate interests began to make sense together.

Today, I design experiences where culture, food and wine, nature, wellbeing and human connection can belong to the same journey - choosing what genuinely serves the people and the purpose of each experience.

BACKGROUND & QUALIFICATIONS

A multidisciplinary background in travel, wine, wellbeing & facilitation.

Licensed Tour Leader

Sommelier

WSET Level 3 Award in Wines

Certified Enogastronomic Guide

Certified Sound Healing Practitioner

Certified Life & Transformational Coach

Certified Quantum Psychology Techniques Facilitator

MY APPROACH

A few principles behind every experience I create.

01

Meaning before itinerary

A beautiful programme is more than a list of things to do. I begin with the people, the purpose and the feeling we want to create - and build the experience from there.

02

Rooted in place

Being based in Siena allows me to work closely with Tuscany rather than simply around it - its people, traditions, landscapes, food, wine and the local relationships that bring a place to life.

03

Human by nature

The experiences I value most leave room for connection, spontaneity and presence. Thoughtful planning creates the structure; what happens between people is what makes it memorable.

What would you like to create in Tuscany?

Whether you are planning something for yourself, bringing a group to Tuscany or looking for a local partner, I’d love to hear what you have in mind.